These exciting new products deliver the iconic bold flavours and satisfying crunch that McCoy’s is known for but in this case are also non-HFSS* and have 45% less salt than the McCoy’s core range.
The new products are being supported by a £1million media campaign with the strapline, “Epic Flavour, Epic Crunch, Epic Eats.”
Amy Heap, Marketing Manager at KP Snacks says: “The McCoy’s brand is famous for delivering bold flavours and we are excited to be expanding Epic Eats. With 45% less salt than our core range, the new non-HFSS flavours enable consumers to make a healthier choice without compromising on the delicious flavour and crunch they expect from the McCoy’s brands.”
The products are available in 6x25g multipacks at an RRP of £2.25, starting in Tesco and Asda from this month (July 2023) and also in Sainsbury’s in October.
*Non-HFSS refers to a food with a Nutrient Profile Model (NPM) score of 3 or below (or exempt nut products) as defined in The Food (Promotion & Placement) (England) Regulations 2021