yrrells Lentil Crisps, which to date have only been available in sharing bags, have now been launched in a new single format. Tyrrells Lentil Crisps Sour Cream & Onion and Sweet Chilli & Red Pepper can now be found in 24g single bags with an RRP of £1.
Sammy Harmer, Tyrrells Brand Manager, says: “We are extremely excited to be offering our well-loved and ‘Tyrrellbly Tasty’ Tyrrells Lentil Crisps in a new singles pack. It’s the perfect permissible snack for the lunchtime occasion or an afternoon nibble, which we know is what shoppers are on the look-out for!”
The new products are non-HFSS*, perfectly seasoned and packed with flavour. They will be supported with a social media and advertising campaign to drive brand awareness.