This new partnership between our beacon ‘Better for You’ brand and the pop star taps into popchips’ positive, feel-goodz positioning as well as enhancing brand relevance.
As an ambassador, Tom Grennan will perform at a special event to be delivered by popchips in May. Tickets will be available as prizes in a new on-pack promotion running across popchips from 27 January until the end of March 2025. The promotion also offers snackers the chance to win cash prizes and tickets to leading UK festivals.
To celebrate the partnership, popchips will also be supported by a £1m media investment with a campaign running across OOH and social media channels, as well as audio platforms including Spotify.
Plus, popchips is also proud to be the snack brand partner of the Latitude Festival for the second consecutive year in 2025 and extends its festival partnership with the addition of The Isle of Wight Festival. popchips will deliver exciting new marketing activations across both festivals.