The advertising features two Golden Hoops bathing on sun loungers in a tongue-in-cheek acknowledgement that this latest addition to the Hula Hoops portfolio is baked and so contains 30% less fat than standard crisps.
Launched in May 2016, Hula Hoops Golden Hoops are available in multipacks of six in Cheese, Salt & Vinegar and Sour Cream & Chive flavours (RRP £1.70), as well as a 50g Cheese flavoured grab bag (RRP 69p).
You can catch the ad on TV from today, or check it out on the KP Snacks YouTube channel.