The Whole Earth brand, which includes the Nut Butters and Soft Drinks ranges, has experienced phenomenal growth since Ecotone acquired the brand back in 2003, achieving fivefold sales returns to become the No.1 peanut butter brand* in the UK and achieving impressive growth across organic peanut butter in other key European markets including Germany, the Netherlands, France, Spain and Italy.
Mark Thorpe, CEO of KP Snacks, says: "Whole Earth Foods is a fantastic addition to our business, expanding our selection of delicious, healthier products. Known for its commitment to high-quality, nutritious food, Whole Earth Foods complements our portfolio of iconic brands and aligns with our sustainable business practices."
Christophe Barnouin, CEO of Ecotone, says: “This sale is an acknowledgement of Ecotone’s 22 years of sustainable growth with the Whole Earth brand, from a UK start-up to a leading European brand. The integration into KP Snacks will enable Whole Earth Foods to continue to invest and grow for the future."
*Source: IRI MAT 05/10/2024