Running on all McCoy’s price marked packs and grab bags, the promotion has a fun, straightforward, instant-win entry mechanic: shoppers just need to scan an on-pack QR code and input a unique code.
Live from the 20 January to 13 April, the Bank of McCoy’s incentive also offers retailers the opportunity to win their share of a £50k retailer-specific prize vault.
Stuart Graham, Head of Convenience and Impulse at KP Snacks, says: “McCoy’s is the UK’s number one ridged cut crisp brand and we’re excited to get 2025 off to a strong start with one of our biggest on-pack promotions to date."