McCoy’s, the UK’s number one ridged crisp , is continuing its mission of delivering full-on flavour with the launch of new McCoy’s Fiery Steak, a spectacular face-off between meat and heat.

Following huge success in 2019, KP Snacks announces a further £1M marketing push for McCoy’s Muchos, the feisty Mexican-inspired tortilla range. To continue momentum for KP Snacks biggest ever NPD, the campaign will drive awareness and anticipation amongst consumers looking for a flavoursome snack to spice up sharing occasions.

- Nut Medley range available in Sea Salt & Ground Black Pepper and Sweet Chilli & Red Pepper

- New popcorn range includes three core flavours with a typical Tyrrells twist

Designed to highlight the manufacturer’s under 100 calorie range and encourage consumers to make healthier choices

KP Snacks will kick off the new year with a nation-wide poster campaign to support Hula Hoops Puft, the ideal choice for those shoppers looking for a guilt-free snack in the new year. The campaign represents over £1m investment in the brand and will run across the UK from 30 December to 23 February.

The annual celebration of all things wholesale took place on 28th November in London at the FWD Gold Medal Awards.

We’re delighted KP’s HR team was declared the 2019 winner of the HR Impact award, recognising the people workstream of integrating three new businesses – Tyrrells, Butterkist and Popchips, into the wider KP Snacks business.

McCoy’s Muchos took home Crisps & Snack Brand of the Year award at last week’s coveted Asian Trader Awards.

KP Snacks today announces an exciting partnership with Movember which sees KP Nuts, the UK’s most well-known and best loved nut brand, use its brand awareness and equity to get more people talking about testicular cancer, the most common form of cancer amongst young men.

KP Snacks has announced that the nation’s favourite popcorn brand, Butterkist , will return to TV screens and billboards this Autumn in a £2m campaign to drive sales during the final quarter of this year, a core period for Big Night In occasions.